Competitor Analysis Tools for PPC marketing Spyfu. For this how-to guide, we’ll go with the best and show you how to conduct competitor backlink research using Ahrefs. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Overall, Semrush and Ahrefs are pretty similar. There are many more options for keyword research, content research, rank tracking, and web monitoring in Ahrefs. The keyword research with Ahrefs is highly detailed. 1. At the last count, the martech landscape consisted of over 7,000 different tools. AnswerThePublic. 1. When it comes to keyword research, all three tools offer powerful features to help you find. Ahrefs Keyword Generator 7. Explore: Unicorn Smasher vs Jungle Scout. It’s developed and managed by Moz and helps measure the domain authority (DA) of a website. Sonar is a free Amazon product research tool where you can find keywords that can help you discover new products, find profitable products, improve product listing visibility for products you’re already selling, and even improve Amazon SEO. It’s 100% focused on backlinks. Competitor analysis. vidIQ is another freemium Chrome extension that adds additional data to the YouTube UI. Let’s look at the options. Ahrefs is a powerful all-in-one SEO search software tool that can be used for backlink analysis, keyword research, competitive research, SEO audits and more. 💵 Pricing: Spyfu doesn’t have a free trial, but it does offer a 30-day money-back guarantee if you’re not satisfied with the product. It’s $40/month, but it gives you 500 lookups and 700 keywords. The tool is simple to use. This tool provides complete insights related to your website traffic and organic keywords. Simply Measured. Step 2: Conduct Page AnalysisWhile Ahrefs does not have dedicated market intelligence tools, you can do a good amount of competitive research with Site Explorer. With Ahrefs, you can analyze their competitors’ backlink profiles, identify top-performing pages and keywords, and track. 🚀 Look Beyond Direct CompetitorsAhrefs. 3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and itAhrefs - A comprehensive SEO tool that allows you to analyze your competitors' website traffic, backlinks, keyword rankings, and content performance. SimilarWeb. 2. However, similar to Semrush, the competitor analysis feature in Ahrefs is limited to analyzing up to 10 competitor sites, which may impose limitations on comprehensive competitor research. Get started with this tool by entering a keyword or URL to prioritize and discover the best possible keywords that you can target. First off, it doesn't limit you to exploring Google only. 2. For example, you can use it to analyze a competitor’s site traffic, top content, and backlink profile, and. It is an all-rounder for doing competitor research, SEO auditing, tracking the performance of top keywords for multiple search engines, spying on competitors’ backlinks with anchor text and DA, and performing keyword research. Semrush. Semrush is a leading all-in-one SEO platform that has over 55 tools for Competitor analysis, Keyword research, Rank tracking, Content and Technical audits, On-page and Backlink analysis, white-label reporting, and in-depth PPC analysis. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). For a comprehensive solution, you’ll need the Premium plan. They have a huge keyword database with 19. The second step is to click on “Organic keywords” under the “Organic search” section. ChatGPT for finding seed keyword ideas. For example, one of my main SEO competitors is HubSpot. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Turn the algorithm into a friend. You can use Ahrefs to track keywords by at a very local level (right down to town or city). Let’s take a look at three of the most useful tools for running an SEO competitor analysis. Just enter your search term, and the tool will pull out the 100 best keyword ideas from its database, which comprises of more than 8 billion keywords from. Crunchbase. Let's move on and discuss another tool in the Jaaxy arsenal. To test this competitor research tool, you need to sign up to start your free 30-day trial. But there are slight differences. Rank Tracker – Our most popular solution for. The SEMrush SEO suite is an all-in-one tool that you can use at every stage of the digital marketing process, from keyword analysis to market research to social media strategy. Pro tip: Use Google Alerts to monitor the web for specific keywords and get inspired by new content built around your topics. Serpstat describes itself as a ‘growth hacking tool for SEO’, offering positions tracking, backlink analysis, keywords research, site audits, and competitor research. Not bad. , Domain Rating). 4. One of the best overall keyword research tools on the market. Ahrefs has the largest database of search. Nozzle for data visualization. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. Ahrefs has a keyword index of over 10. Google Rich Results Testing Tool. This tool also shows keyword-related metrics, such as. Ahrefs, like other keyword research tools, relies on data from various sources to estimate search volumes. 95/month and gives you a topic research tool, among other benefits – including greater numbers of keywords to track and more. Think of SEMrush as your eye in the sky. It provides a complete SEO report to know the competitor’s page ranking for keywords. Moz’s Keyword Explorer does an awesome job of finding “lateral” keyword ideas. The company was founded in 2010 by Dmitry Gerasimenko and is headquartered in Singapore. SEMrush. . - While ahrefs' pricing may be higher compared to some other keyword research tools, the tool's robust features and comprehensive data analysis capabilities justify the cost for many users. 6. 5. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. While Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density. Ahrefs is a tool that allows users to research competitor keywords and track competitor rankings in search engines. Semrush: Best for power users. Most SEO tools have a backlink analysis feature built-in (Moz, Ahrefs, MajesticSEO, and so on), but. It takes into account geographic, demographic, and psychographic data about past,. You don’t need to be a technical guru with in-depth knowledge of how to fix the most complex issues. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. You can also. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. )Semrush is one of the top competitive research tools available. It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankings. Semrush is an all-in-one digital marketing tool and a close. To show you don’t need to commit to premium plans to get used to these tools, we’ve listed the 15 best free keyword research tools below. Google Search Console – Performance data from Google. 5. ; Free Keyword Generator Keyword research easy. 1. If you’re looking for an all in one SEO toolkit to perform in-depth SEO and SEM competitor research, Raven Tools is a great choice for. 5. These tools use artificial intelligence to analyze search data and identify keywords that are relevant to your target audience. Ahrefs is one of the best keyword research tools you can use to scrap keywords of Amazon as well. It allows you to understand your competitors' strategies and unearth opportunities to outperform them. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. SpyFu is a collection of competitor keyword research tools that gives users an in-depth look into competitors' organic SEO and PPC strategies. 4B visits in 2020. It offers a powerful set of features for finding lucrative keywords and. In order to find this data I use two tools. Top 3 FREE Semrush Competitors for 2023. Semrush also has a nifty add-on toolkit called Semrush . If a keyword is popular and quite difficult to optimize for, but competitors have weak backlink profiles, Ahrefs KD will turn out to be low. Lacks Features: Mangools doesn’t have some of the features that its main competitors have. 11. Keywords Everywhere – Keyword Tool is a freemium Chrome Extension that can help professionals to find keywords instantly. SurferSEO. Start a free Viral Launch Trial. Create a FREE account. Full keyword analysis with Ranking. vidIQ. 1. A paid SEO tool like Ahrefs might be needed to dive deeper into SEO comparison data and get accurate results. Ahrefs. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. SEMrush offers a full-suite SEO platform, with features covering competitor research, keyword research, link building, on-page SEO, as well as a comprehensive rank checking tool with many advanced. 2. Variety of competitor research tools: Semrush offers a wide range of tools, including a. We value good design in any tool, but it’s especially refreshing to see this in a data-driven environment. Google Search Console: Best for debugging your site. SpyFu: A perfect Ahrefs alternative for competitor research and keyword analysis: 7. 5. But just like a good set of gardening tools can make all the difference, competitor analysis tools help your business thrive online. Apart from this, you can also use this tool for competitor analysis. Expedia’s traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. And competitor analysis is not too bad either. Get top competitive SEO metrics like DA, top pages and more. All issues are sorted by importance, with straightforward advice on how to fix each one. 4 billion of those keywords. Semrush is one of the most popular SEO tool suites out there. Semrush Keyword Magic Tool 4. Try Serpstat for 7 days free trial. 1. You can see analytics from the. 7. So if you’re an agency that needs a ton of features, data, and PDF reports to send to clients, Semrush is a solid value. With this tool, you’ll get a list of synonyms and related terms for your keyword. With Ahrefs, you can compare entire domains and get new topic ideas. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. It offers you plethora of tools within a single platform including: Keyword research. This is a huge help since there is a massive learning curve on some tools (hello, Ahrefs), and it can be a bit overwhelming. SEMrush is hands down the lead competitor research tool. Some businesses don’t necessarily need position changes or even the entirety of their competitors’ keyword profile. Cons. Competitive analysis – With a tool like Ahrefs’ Site Explorer, you can get an insight into your competitors’ SEO strategy by seeing which keywords they rank for and how they earn backlinks. Moz – Yes, a 75% discount. Pull the. An absolute favorite among online marketing professionals, Ahrefs gives you all the tools you need to track your backlinks and keywords. SEMRush: Best Ahrefs Alterntive. While all these tools will get the job done, we recommend starting your search with SEMrush, Ahrefs or SpyFu. SEMRush. So much more (SEMrush is a suite of 55+ digital marketing tools). Serpstat’s local SEO service is an excellent option for those looking to expand their plan’s capabilities. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and. Determine Organic Competitors. A tool for performing competitive keyword gap analysis (Mentioned @ top and below) A list of your competitors; 1-2 hours of focused time; An excel sheet or a way to organize your Keywords; Best. SpyFu cannot compete with Ahrefs when it comes to content research and backlink monitoring, for example. Depth of Features: If you prioritize in-depth keyword research, competitor analysis, and backlink analysis, Ahrefs and SEMrush offer extensive functionalities that can help you gain a competitive. Download the free SEO competitor analysis template. KWFinder by Mangools is a keyword research tool that will help you find & analyze any keywords that you should rank for. If you are in the market for an all-in-one search tool, then SEMrush or Ahrefs. You can also use Ahrefs to spy on your competitors, find out their strategies, and devise a plan to get ahead of. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. While Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density. 3. 25 billion+ keyword index. SEMrush’s “Guru” package costs $ 199 and offers pervasive features and solutions. Find the low competition by looking at total search Traffic vs. 2. The AHREFs competitive analysis tool is used by millions of SEO experts and digital marketers and has one of the most active web crawlers on the internet, analyzing over 5. 6. Pricing: $99-$999/month. With 332. If you are looking for all in one SEO tools then, SEMrush is an ideal option for you. 3. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. 2. But with the right competitor analysis tools, it's no biggie. You can also reverse engineer a competitor’s site using “Organic keywords” report. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. Free versions of each of this software do exist and can be used to give you a starting point for your competitor research. Mangools basic (which features all the Mangools tools) is only $30/month. One of the most frequently cited tools was Semrush, the marketing suite that allows users to evaluate their content and competitors alike with a sizable keyword database and backlink analysis tool, among other features. Word count – the number of words in a keyword or phrase. MozBar. The good thing about the tool is, it offers a seven-day free trial at a price of only $7. So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2023. Its primary menu is at the very top of the page, with a search bar that exists only to type in domains. All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide. MozBar is an extension for Google Chrome. Winner: Tie. 4 – Mangools. Using this tool, you can find out tons of keyword ideas that are worth going after. Armed with a list of competitors, you need to next use SEO competitor analysis tools such as Ahrefs Site Audit Tool, Semrush Site Audit Tool, and Moz to compare critical SEO metrics. It. Its Guru plan runs at $229. Semrush has worse keyword data, and a worse tool layout. Ranking History – You can see the ranking history of any keyword used on any. Ahrefs. In addition, ahrefs offers a 7-day trial for $7, allowing users to test out the tool and determine if it meets their requirements. 6. While this integration boosts Ahrefs’ functionality, it also means that the accuracy of search volume estimates is tied to the data provided by Google Keyword. Get ranking updates for desktop and mobile. It’ll give you a score out of 100: the higher, the better. You can use it to see what your competitors are ranking for, how much organic traffic they’re getting, and understand what content of theirs is performing the best. However, not every similar. Market research is a process of gathering, analyzing, and interpreting information about a given market. Semrush, on the other hand, has a free version. That’s a lot of keyword data. Ahrefs Backlink Checker allows you to keep tabs on your competitors, as well as do light backlink checking. Compare search trends. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. But being able to at least identify issues that can be forwarded to a specialist is a must for every SEO pro. Large image files. 🛠️. Ahrefs’ Amazon Keyword Tool is free but only shows you the first 100 results. Brainstorm “seed” keywords. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. ) CancelAhrefs Lite is the least expensive option, and costs $99 per month. 2. July 31, 2023 10:33 AM. Ahrefs Keywords Explorer. Note: Each of the tools in this section can be found in our 18 best keyword research tools for every budget! Semrush. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. Cancel anytime. Serpstat (1-week Trial) Get 1-week free access to Serpstat's complete toolset. Semrush support is available via three channels — phone, chat and email. Limit 3 reports/day. Ahrefs: A powerful SEO tool that offers a variety of features for competitive research, such as keyword research, backlink analysis, and competitor traffic analysis. 1. The SEMrush SEO suite is an all-in. , and they are pretty much on par. Semrush vs Ahrefs. 3/ See keywords that bring you traffic. 95, $ 0. KWFinder: SEO Keyword Tool. 1. Moz. Or, you can compare pages and see what subtopics your content. Includes keyword research for YouTube, Amazon, and Bing. It is a phenomenal ecommerce SEO tool that you can use to quickly and efficiently conduct a comprehensive SEO audit of your ecommerce store. Then click “Tool and Settings” and select “Keyword Planner”. Didn’t think so. The easiest way to begin is to use a keyword research tool. number of keywords) being shared more than any other tool on social media or in blog posts about. This is a more comprehensive customer service offering than that provided by competitors Ahrefs and. 97). SEMrush offers a full-suite SEO platform, with features covering competitor research, keyword research, link building, on-page SEO, as well as a comprehensive rank checking tool with many advanced. These tools are designed to help website owners, digital marketers, and SEO. Serpstat Serpstat Pricing 4. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Google Search Console (GSC) is a tool that helps you monitor and troubleshoot your website’s appearance in Google’s search results. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Ahrefs tools and features cover most essential SEO needs like competitor research, keyword research, site auditing, rank tracking and much, much more. Ahrefs has the largest database of search queries globally. See how much traffic your competitors are getting. Ahrefs is a great SEO and keyword research tool. Most of the features inside Ahrefs are designed for marketing professionals. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. Annual. The platform provides a broad keyword report to the user and relies on clickstream data to provide unique click metrics. This really helps improve your SEO strategy and drive traffic to your site. Site Explorer Shows every keyword for which the target website or web page ranks. Semrush for overall functionality. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker – A quick way to spot-check your keyword rankings for free. Check out these possible alternatives to see if they work for your needs. The software's core features include keyword research, backlink analysis, rank tracking, and site auditing. Construct regex. Competitor analysis; Site audits; SEO alerting; SEO change tracking; and many more. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Their keyword explorer tool helps you discover countless keyword options while analyzing their competitiveness. Competitor analysis; Site audits; SEO alerting; SEO change tracking; and many more. LowFruits. Step #2: Click “Keywords” in the Left Sidebar. Google Keyword Planner. Schedule Demo. 4. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. ) CancelAhrefs Lite is the least expensive option, and costs $99 per month. Thieve Review. LowFruits is an Ahrefs alternative to consider specifically for keyword research. In fact, product-led content marketing is our main marketing tactic. io. 3. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. See what keywords your competitors rank for in search and how much traffic each keyword brings them. Free competitor monitoring tool. This template will also help you create an actionable report. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. g. SEMrush. Semrush helps with SEO, content, advertising, and. We've listed the best competitor research software tools below, and share the results of our own data accuracy test to give you our recommendation for the best traffic analysis solution. Just like with Ahrefs’ backlinks tool, the real strength of this tool comes from sorting and filtering. Mangools – Easiest Ahrefs alternative to use. Semrush exhibits a distinct edge, furnishing users with an exhaustive data palette on competitor metrics. As far as SEO software goes, Semrush is a great tool. So the first step is to find competing pages in one of two ways: Search Google for your target keyword. Organic Keywords. ahref keyword explorer research tool. Firstly, it provides a comprehensive set of tools for analyzing competitors’ SEO strategies. Ahrefs lacks an introductory competitive research tool that you can use without digging deep into your team’s budget. Ahref is also the top tool for business research or market research that offers a fully-packaged suite of conversion rate optimization tools is Ahrefs. Some of the most popular competitor analysis tools are SEMrush, Ahrefs, SpyFu, and SimilarWeb. 1. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Semrush also has 102 features and access to its free version, you can also get a free trial of the plan you want before you choose to invest in. It also lets you check competing domains and pages to identify new opportunities. It provides data for keyword research, niche monitoring, and even research your competitors so you can see why. The dashboard is understandable. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate. ; WordPress Theme Detector Free tool that helps you see which theme a specific WordPress site is using. Key Features By entering your competitor's domain in Site Explorer, you can explore the keywords they are ranking for and the amount of traffic generated they get from those keywords. One of the most widely used and essential traffic analysis tools is Google Search Console. Pick a plan that suits your needs, and we’ll see you on the other side. However, both have their ups and downs. No paid keywords: Mangools can’t replace Ahrefs regarding Google ads and tracking keywords that your competitors are bidding for. 2. What we will cover in this section is what Spyfu is most popular for- its competitor PPC insights. What it’s for: Identifying competitors, analyzing website traffic, comparing competitor spend, and building PPC keyword lists. The Ahrefs Free Keyword Generator is a great keyword research tool for identifying a wide range of keywords, including long-tail keywords and those with lower competition levels. Moz. Ahrefs Image source: Ahrefs. Site Explorer’s Overview 2. Google may see seemingly different keywords as the same topic. You can view lots of suggestions for related keywords that includes data like trend, volume, cost per click (CPC), paid difficulty, and SEO. Discover “breakout” keywords. Ahrefs for keyword analysis. More than 70% of shoppers use their phones to buy. Keyword research features; Keyword competitor analysis; Technical SEO tools (like a site audit feature) Rank tracking; The bottom line is that Ahrefs and. SEMrush is one of the best Ahrefs alternatives and also my favorite SEO tool. For $167 a month, you’ll get access to all keyword and traffic tools, web traffic engagement metrics, competitor acquisition channels data, and ad research tools. 2. The analysis showed that Ahrefs shows 0 KD for keywords that correlated with small backlink profiles among competitors. Identifying competitor strategies. Free keyword tools such as Google Trends or Google Search Console certainly have their place, but they only get. There is also keyword data for sites like. Tools like Ahrefs or Long Tail Pro will throw a bunch of data your way:1. Google Ads templates and competitor analysis. Here are the steps: Step #1: Enter Your Competitor’s URL and Click “Search”. Overall, Serpstat is cheaper than Moz, Ahrefs or SEMrush. Ahrefs . Ahrefs. Here’s the answer: Most search volumes in GKP (54. io. Ahrefs is one of the best keyword research tools available on the market. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more. Learn which sections of their website drive the most. Check backlinks and sign up for free. 4. PPC competitor tools and software. Analyze your competitors’ best performing content See which pages are driving the most traffic for competitors, and reverse-engineer what's working for them. You can enter a. See moreAhrefs offers superior link-building and competitor analysis tools, while Moz Pro has better Generative AI SEO tools and an on-page optimization tool that. One of its sources is Google Keyword Planner, which is integrated into Ahrefs. Google Search Console. The formula to calculate share of voice is: SOV = Brand visibility value. Keyword Explorer Find traffic-driving keywords with our 1. g.